Tuesday 15 March 2011

I have just been widening my scope of choices for Internship placements and looking towards interning in Singapore. Since it is fast paced and I will probably learn a lot through out my time there If anyone is willing to give me a place :D. Just came across a digital agency called The Upper Room . The motion graphics they produce were amazing. Just to think that motion graphics is steadily on the rise and beyond that it is time to learn more about it. Well I suppose our current project is sort of based on digital media. Let's have a sneak peak at what I have been up to lately.

Project brief:
Green & Black's wants us to develop a marketing campaign that gives new consumers a motivating reason to trade up to Green & Black's above the other premium chocolate brands out there. The creative challenge is to recreate the buzz behind the Green & Black's brand to encourage even more consumers to try us and fall in love with us.

While they want to broaden the appeal of Green & Black's, it must maintain its premium nature and not dumb down. Let the people go to them.

We are to use digital media or a range to help promote our message and get Green & Black's noticed by my target audience of male aged 25-35.

Part of my solution: Iphone App
Is to create a Green & Black's Adventure Campaign. Simple and Easy!
1. Download App
2. Collect 5 different flavours by scanning code or login code number.
3. Once completed, Submit details and choice of adventure from list that G&B will sponsor you.
4. FACEBOOK IT!: Opportunity to share app & campaign through Facebook and share which flavour you think is the most adventurous.
5. TWEET IT!: Tweet your most adventurous flavour along with a mini adventure story you got from the flavour you chose.







Saturday 12 March 2011



It's mid march and the weather isn't getting warmer?? Mother nature have you gone a little hay wired? No sun here? Tsunami's here, earthquakes there? No sun here?


Friday 4 March 2011

And they still say GOD does not exist...


This video just really summed up the wonders of symmetry in this world that not many might have noticed. But its almost everywhere!!! I was skeptical about our design theory lectures every Friday and thinking how useless it really is (well to a certain extent it is) but we are being exposed to a wider overview as to how patterns, motifs come about. Most designers are drawn to patterns. Don't say you don't agree. Haha..

Here are some really interesting patterns.