Just thinking about packaging and how it has evolved over the many years. It has changed to suit the environment it is displayed in and that the materials used has to be carefully considered. Things like environmental issues and recycling. All these factors have affected but yet challenged to many different types of packaging today. Looking at vintage packaging, it is pretty interesting to see their style of designing and the materials used. I feel that design used to be more aesthetically viewed, whereas, in todays day and age, design has to incorporate branding, packaging and after life of the product. It all has to integrate to add value to a particular product. It is a harsh world with lots of competition out there and it all depends on the hands of us designers to make it that much more "OOMPH".
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